Mindset Is Everything: The Mental Skills Program That Builds Champions

WELCOME TO MINDSET IS EVERYTHING

BUILD THE MIND. BECOME THE BEST.

Success starts with the mind. Whether you’re trying to make your first domestic team, aiming for state selection, or chasing a pro contract — the mental side of the game can be the difference between making it or missing out.

Mindset Is Everything is a proven system to develop confidence, sharpen your mental game, and increase mental toughness – built on the same tools used by NBA stars and elite athletes around the world.

About the Program

This is not your typical training session.
In just one hour per week, you’ll experience a unique blend of mental skills training and real-world advice from current professional athletes, coaches and trainers – all designed to give you a competitive edge on and off the court.

These are the exact techniques trusted by pro athletes such as Aaron Gordon, Jaylen Brown, Zach LaVine and Karl Anthony-Towns, tools they have used since they were 11 years old to stay sharp, confident, and ready for anything.

How the Program Works

Each 60-minute session is split into two powerful halves:

First 30 minutes: Mental Skills Training
Learn how to perform under pressure, stay focused in chaos, and increase your confidence – no matter the scoreboard.

Second 30 minutes: Pro Athlete Mentorship
Hear directly from elite basketball players, coaches, and performance experts who share their stories, experiences, and the mindset behind their success.

Meet Your Mentors

We’ve brought together some of the top minds and athletes in the Australian game to guide you along the way:

Wani Swaka – Illawarra Hawks
Tyler Robertson – Sydney Kings
Isaac White – Adelaide 36ers
Sam McDaniel – Brisbane Bullets
Sunday Dech – Perth Wildcats
James Bateman – Brisbane Bullets
Plus more (to be announced soon)

Who It’s For

This program is built for basketball athletes of all levels:

Trying to make your first domestic team
Competing for rep or state selection
Playing semi-pro or eyeing a pro career

If you’re serious about mastering your craft, it starts here.

What You’ll Learn

Through weekly mental skills and mindset drills, you’ll develop tools to:

Build unshakeable confidence
Reduce performance anxiety
Learn to control emotions
Bounce back from mistakes
Thrive under pressure
Focus on controllables
Reignite your love for the game

A Message for Parents

This is more than a basketball program – it’s a life skills accelerator.

Your child will learn how to:

Stay calm in pressure situations
Build confidence and resilience
Develop pro habits and routines
Apply mental skills to school, life, and sport
Create a long-term plan for athletic success

And best of all — it can be done from anywhere in the world.

Meet the Coaches

Josh Kunen – Founder & Athlete Mindset Coach

“I was the player who lacked confidence. Even when I made national teams, I doubted myself. That all changed when I learned how to train my mind.”

Born in Ethiopia and raised in country Victoria, Josh fell in love with basketball at age 10 despite claiming to have no natural skill through persistence, he rose to play at the AIS and eventually earned a D1 scholarship at the University of San Francisco. There, he studied psychology and was mentored by an elite Mental Skills Coach by the name of Graham Betchart.

Josh now plays professionally with the Brisbane Bullets in the NBL and is passionate about helping the next generation of hoopers unlock their potential through mindset.

Graham Betchart – Mindset Skills Coach

Renowned NBA mental performance coach, Graham has worked with Aaron Gordon, Jaylen Brown, Zach Lavine, Karl Anthony-Towns, Andrew Wiggins and many other top tier athletes.

Graham is the creator of the “Play Present” system, the MVP (Meditate, Visualise, Positive Affirmation) routine, and the WIN (What’s Important Now) mindset — all of which are featured in this program.

His tools have been used by the Sacramento Kings, UConn Huskies, and countless others chasing greatness.

Shaun Atkins – Athletic Performance Coach

Founder and Director of SRA Sports Therapy, Shaun has spent over a decade helping athletes maximise both physical and mental performance.

He’s worked with basketball stars including Angus Glover, Mitch McCarron, Dillon Stith, Abbey Ellis, Gemma Potter, Alicia Froling and many other highly talented Australian and International basketball athletes.

Shaun’s ability to guide athletes through injury, build elite habits, and strengthen the mind makes him one of the most respected coaches in the country.

Exclusive Launch Offer

12 sessions for just $150
No ongoing fees — one-time payment, full access
12 pro guests sharing elite routines, mindsets & stories
Offer ends: May 18th

It’s Time to Train the Most Powerful Tool You Have – Your Mind.